too so we were doing more business with our current customers which is a great way to grow a business. Theres obviously this big movement around the world of farm to table, being as close to the source, restaurants want the freshest ingredients so you iroquois pizza coupons know what youre getting and that it is the highest quality. And Number Four is Number One started flooding my inbox. Interesting, I thought to myself, because I wouldnt know a Tellicherry peppercorn from a telephone pole. Does it become difficult managing supply from India as the business grows? The one thing I wanted to do with this company was to take it slowly and make sure everything I sell is fantastic quality and not go so fast that I would compromise, because I really wanted to build the reputation through word of mouth. You have to be careful about maintaining your brand identity and the thing that makes you special. We actually only ship to the.S on our website right now, but do sell a subset of our products on Etsy for international shipping. I had to look around to find someone that could handle our smaller size business. One of the things that was a big breakthrough for me was this idea I had to try and work with a chef I met in Portland, Oregon who has this amazing indian food restaurant and has worked in really good restaurants.
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We started on WooCommerce at the end of 2012 from the recommendation of a designer that I was working with. And thats where I saw the opportunity to do something different and tell a story that would appeal to chefs and appeal to people at home so that I could take that market position and grow a business around. They didnt know if I had started another business or what that business was, so it was pretty humbling to be honest and in some ways I really liked that challenge of having to prove myself all over again. In particular posts about pepper and the things I have learned. Even though I had started this business before I had a partner, he did most of the accounting and operations stuff when we first started and eventually we had a staff of people doing the importing for. So that gave me the confidence to move forward and I thought well, maybe Ill call it Reluctant Trading because I was reluctant to go into business and that was an authentic story and you know Im a big believer in if youre going.
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Because again, Im not a chef, so I needed to get validation from others to see if what he was sending me was really as special as I thought it was. It may not be right for everybody, but its the brand that I want to develop. I mean it was like nothing I had ever smelled. And to me thats what its all about potpourrigift.com coupon code free shipping and a big part of my brand positioning, showing people that we are getting it right from the source. So we made that film and almost right after it got out it was written up on Reddit and we had around ninety-thousand views in a few days, it went crazy and then slowed down a bit but that got a lot of people. I really didnt know much about the different platforms but it seemed like a decent way.
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