runaway success. At first glance, coupons and trade stamps wouldnt seem to have all that much in common. Before we can answer the coupon-value question, we need to take a peek into a seemingly unrelated footnote in the history of commerce. The circulation of the companys catalog topped 30 million. Everyone was happy, and the system flourished. What happened to trading stamps? Lets take a look at this coupon quirk. Lets talk about the mostly forgotten practice of businesses handing out trading stamps with purchases. As one might guess, the individual stamps didnt get princely face values.
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By 1904 New York had enacted laws that forced stamp makers to put a cash face value on each stamp that would enable consumers to bypass catalog redemptions and get money back for their stamps. We apologize for the inconvenience. But some states legally lump trade stamps and coupons in together, so coupons distributed in these states have to bear some printed cash redemption value. The same piece noted, though, that a customer who used the stamp makers catalogs could probably get an item worth three or four dollars for the same number of stamps, so the cash-redemption idea never really took off with most shoppers. M is unable to process your request at this time. Thus, you see coupons that are worth 1/10th, 1/20th, or 1/100th of a cent. New York Times piece noted that most stamp makers were given the value of one mill, or 1/10th of a cent. Other states followed suit.
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